For the relaunch of The White Company’s ready-to-wear womenswear collection, the photography-led campaign with confident imagery inspired a bold yet refined window design.

Taking cues from the clean lines of a cityscape and the structure of a contemporary gallery, the scheme translated the campaign’s energy into an original, contemporary form. The result set a calm but assured tone for the new womenswear direction, while staying true to the brand’s understated elegance.