EXPERIENCE
EXPERIENCE
THE WHITE COMPANY
senior WINDOW DESIGN MANAGER
2025 - PRESENT
I oversee the creative vision for window displays across 90 stores in the UK, Ireland, and the UAE. This includes designing and delivering seasonal schemes, managing budgets with a strategic eye, and guiding the window team to grow and excel.
My work balances creativity with commercial awareness, ensuring each scheme captures the brand dna while inspiring customers and elevating the retail experience.
CABLE MELBOURNE
VM DESIGN & OPS MANAGER
2024
As Head of Visual Merchandising for 20 boutiques and concessions across Australia, I shaped brand identity through storytelling and design, enhancing in-store appeal and driving customer acquisition.
I led and developed the VM team, managed the annual budget, and partnered with regional leaders to deliver a consistent brand experience. I also introduced visual frameworks, built a store information database, and oversaw new market openings to strengthen brand presence and customer engagement.
COTTON ON GROUP
global STORE EXPERIENCE SPECIALIST
global vm SPECIALIST
area visual merchandiser
flagship store manager
2016 - 2024
As a Global Store Experience Specialist, I elevated the visual identity and customer experience across 400 stores worldwide, including Australia, New Zealand, the USA, Singapore, Brazil, and South Africa.
I designed windows and in-store creative aligned with brand concepts, produced monthly directives to ensure consistency, and mentored visual merchandising teams to deliver high standards. By managing budgets, streamlining processes, and coordinating suppliers, I delivered impactful displays that enhanced brand presence and supported sales growth.