THE WHITE COMPANY CHELSEA IN BLOOM FLOWERS IN FASHION MAY 2025

The White Company’s 2025 Chelsea in Bloom window is inspired by both the name of its seasonal magazine, The Thread, and the craftsmanship behind timeless fashion design.

Set within a tailor’s workspace, the display highlights the essential tools and materials integral to the fashion process. UK-sourced white florals, reflecting the brand’s signature aesthetic, are intricately sculpted into individual tailor’s tools. These elements are seamlessly connected by a continuous thread of fabric, symbolising the journey from concept to completion.