COTTON ON KIDS A WHOLE LOT OF CHRISTMAS CHRISTMAS 2023

For the 2023 Cotton On Christmas campaign, A Whole Lot of Christmas, I was tasked with being first to market with a bold, bright, and playful design that felt like a festive playground for children. The campaign featured oversized, impactful lettering reading "Very Merry" and "Holly Jolly" atop each module, beautifully wired and lit with bulbs to create theatre and drama. The window design highlighted our mascot for the season, Gingy the Gingerbread Man, with a life-sized figure placed prominently to draw attention. Inside the store, I created a vibrant, immersive experience with oversized red, green, and iridescent elements, ensuring the display captivated attention from across the shopping centre.