COTTON ON KIDS TIME TO GROW APRIL 2023

For the Time to Grow campaign, I designed a fully custom window scheme that aligned with the brand’s refreshed sustainability message. The installation featured hand-painted, repurposed bookshelves, recycled pots painted to match the campaign’s visual identity, and hardy Australian plants to bring the theme to life. This project also marked the launch of a permanent “top of shelf” fixture, a sustainable innovation designed to display products instead of printed graphics, significantly reducing print waste over time while maintaining a strong visual impact.