COTTON ON NBA COLLABORATION

For the NBA Playoffs collaboration campaign, I designed a bold and dynamic scheme centered around the energy of competing teams. The window display featured oversized graphics, framed by basketball decals and bold "PLAYOFFS" lettering to create an eye catching statement. Inside the store, I CREATED a vibrant, team-focused environment with product displays themed around key TEAM INCLUDING: Chicago Bulls and Los Angeles Lakers. Elevated basketball-inspired elements, such as hanging golden structurE THAT WAS INSPIRED BY THE LINES OF A BASKETBALL created a sense of movement and excitement.