cable melbourne for the love of wool

For Mother’s Day, I designed and implemented a heartfelt campaign across Cables' 20 boutiques, celebrating the stories of three incredible mothers living on Australian Merino wool farms.

Our windows became a platform for storytelling, showcasing the deep connection between these women and the land. Each window featured natural Australian Merino wool presented in custom-designed Woolbags, printed with Cables' heritage brand mark.

The authentic narratives and tactile display created a meaningful connection with customers, blending brand heritage with personal stories to create an emotional and visually striking experience.