cable melbourne spring launch 2024

For the Spring window campaign, I designed a vibrant and inviting display for cable melbourne spring launch 2024.

nspired by the warmth and optimism of the season. The brand’s key floral print, Sweet Flora, shaped the lively palette and was reinterpreted into abstract plinth designs that added depth and visual interest.

atop each plinth sat a signature wool cone, a subtle nod to the brand’s heritage of crafting exceptional wool garments. This thoughtful layering of colour, texture, and form highlighted the quality of the spring collection while reinforcing the legacy of expert craftsmanship.