cable melbourne new store openings

During my tenure at Cable Melbourne, I was proud to be part of the opening of five new stores, ranging from smaller concept spaces to larger boutiques and archive stores. I led the overall direction of visual merchandising, crafting a cohesive creative brand experience and refining customer communication touchpoints. It was essential that each store felt warm, inviting, and rich in the brand's heritage while maintaining an elevated yet approachable tone of voice to engage and inspire customers.