CREATIVE PROJECTS
CHAD SUHAN
LONDON | MELBOURNE
A thoughtful creative process is essential to how retail visually shows up and connects with customers.
I aim to transform retail spaces into captivating experiences that inspire and engage.
With over 15 years of experience across large-format high-volume retailers, high-end womenswear boutiques, and longstanding lifestyle brands, I’m passionate about blending storytelling with strategy to create immersive customer journeys.
My goal is to craft compelling activations that not only draw customers in but leave a lasting impression.
CABLE MELBOURNE | HOBART FLAGSHIP
In the depths of Tasmania's winter in 2024, Cable Melbourne opened its first Tasmanian store. an exciting flagship addition to its 20-store network.
I played a key role in the planning and installation, the store fit-out, visual merchandising AND STYLING.
CABLE MELBOURNE | RUNDLE ST, ADELAIDE
In 2024, a new concept store opened on Adelaide's prestigious Rundle Street.
Despite its smaller size, the project involved meticulous planning to curate a refined customer experience, ensuring every detail reflected the brand's identity and elevated the shopping journey.
meet CHAD
HI, I’M CHAD, A CREATIVE DESIGNER AND VISUAL MERCHANDISER WITH A PASSION FOR SHAPING MEMORABLE RETAIL EXPERIENCES.
I GREW UP IN GEELONG, A SMALL TOWN JUST OUTSIDE MELBOURNE, AUSTRALIA. STRANGELY ENOUGH, I NEVER PICTURED MYSELF WORKING IN RETAIL. AS A KID, I WAS COMPLETELY ABSORBED IN THEATRE, PERFORMING, DANCING, AND ENTERTAINING WHENEVER I HAD THE CHANCE. I LOVED THE ELECTRICITY OF THE STAGE AND THE WAY IT COULD MOVE PEOPLE.
RETAIL ENTERED MY WORLD AT FIFTEEN WHEN I PICKED UP A CASUAL CHRISTMAS JOB AT A FAST FASHION STORE. WHAT I THOUGHT WOULD BE A SHORT-LIVED ROLE REVEALED AN UNEXPECTED DISCOVERY: THE RETAIL FLOOR WAS ITS OWN KIND OF STAGE. I QUICKLY BECAME CAPTIVATED BY VISUAL MERCHANDISING, THE ABILITY TO SET A MOOD, CRAFT AN ATMOSPHERE, AND INFLUENCE HOW CUSTOMERS EXPERIENCE A SPACE.
FROM THEN ON, I BEGAN SEEING EVERYTHING THROUGH THE CUSTOMER’S EYES. WHAT DO THEY NOTICE FIRST? HOW DOES THE SPACE SOUND, FEEL, OR EVEN MOVE AROUND THEM? THAT PERSPECTIVE HAS STAYED WITH ME AND CONTINUES TO DRIVE MY APPROACH.
TODAY, I’M FORTUNATE TO BRING THAT SAME CURIOSITY AND CREATIVITY TO MY WORK. FOR ME, RETAIL IS NOT SIMPLY ABOUT SHOPPING; IT IS ABOUT CONNECTION, STORYTELLING, AND CREATING EXPERIENCES THAT RESONATE. I AM DEDICATED TO PUSHING CREATIVE BOUNDARIES AND DESIGNING SPACES THAT INVITE PEOPLE TO STOP, FEEL, AND REMEMBER.
LET’S CHAT
CHADSUHAN@HOTMAIL.com
+44 07777 941 904